Yumello

Yumello are changing the nut butter game! Their award-winning peanut and nut butters have revolutionised the popular spread category with their unique and bold flavours and all natural ingredients.

Co-Founders Esther and Omar are passionate about creating a sustainable brand and range of products that challenges the nut butter category. They have a successful DTC model with triple digit year on year growth, and are currently stocked in Ocado, Booths, Holland and Barret and also sell via Amazon.

Yumello recently went through an investing round exceeding their funding target by 152% enabling Yumello to accelerate their growth.

We have worked closely with Yumello on their Facebook and Instagram advertising, collaborating to achieve fantastic results. Through a range of testing rounds, we have been able to confirm with confidence that we now have the best strategy in place.

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Landing Page

Yumello have a strong offer for new customers where they can purchase 3 jars for £10, including shipping. Yumello have a dedicated landing page for this offer which takes a customer through a compelling journey and has strong conversion opportunities throughout the page.
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Creative

It’s no secret that UGC style content is converting more effectively compared to other forms of content for social media paid ads. Yumello sourced some fantastic creators who made some compelling content. We tested a few variations in this style, testing button placements and other creative elements to a broad audience until we thought we had the creative that would have the best impact.

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Pay Per Click

Using PPC best practice combined with an innovative approach to Facebook Ads, we have been able to achieve a fantastic result for Yumello. The CPA has reduced by over 50%, and the ROAS has increased by 48%. This has been achieved while scaling their daily spend every couple of days.

We have developed a robust campaign strategy using a combination of broad interest audiences and large lookalikes, combined with a carefully crafted bid strategy using a cost cap method.

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